Social Media Management

What it is

Planning, posting and engaging on social media for local businesses that do not have time. You get paid a monthly retainer, so a few clients add up to a steady income.

Watch this first

How to become a social media manager: beginners guide

Step by step

1. 1

   Choose a niche

   Cafes, salons, gyms, tradespeople or estate agents. Knowing one type of business lets you reuse ideas and prove results.

2. 2

   Build a portfolio account

   Run an account for a friend or a free trial client for a month. Screenshot the growth and the best posts.

3. 3

   Offer simple packages

   For example: 12 posts a month, 3 reels and replying to comments. Freelancers commonly charge £250–£800 a month; very cheap packages usually mean templated posts with no strategy. Spell out what is included.

4. 4

   Batch your content

   Visit the business once a month, film and photograph everything, then schedule it with Meta Business Suite, Later or Canva.

5. 5

   Report every month

   Send a one page summary: reach, followers, enquiries. Clients stay when they can see the results.

AI prompts to try

Copy one of these into ChatGPT, Claude or your AI tool of choice and adapt it to your situation.

Get help setting it up

Hand the fiddly setup to a freelancer on Fiverr and start earning sooner.

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